Building Relationships with Home Buyers and Community Businesses
Relationships Build Customer Loyalty
North Bay Realtor® Features Home Maintenance App
Many Realtors Are Missing Opportunities
Though Realtors create great relationships with buyers when they put them in a new home, there’s only a 25% chance their clients will call when it comes time to sell. “No way,” you say? Way! Only 25% of sellers use their buying agent to sell their house, even though about 88% of homebuyers say at closing, they’d reuse their agent! What a huge lost opportunity. “Why,” you ask? Because they don’t add value.
Good Business is Relationships – Not Transactions
Smart real estate professionals know they have a lot more to share with home buyers than a one-time transaction. Building lasting relationships means creating bonds throughout the lifecycle of a typical home.
Relationships Mean More Than Transactions
And that’s done by staying connected to homeowners as a valued resource for local information and home maintenance. Likewise, Realtors in the know support their local communities by sponsoring events, supporting civic organizations, donating to charities, volunteering for public service, …
Outside The Box Thinking
So David Palma at Palma Properties here in Ukiah, CA has come up with something truly outside the box, to add value and become his clients’ realtor for life. He’s providing value to folks who buy a home through his agency — helping them protect their investment, and promoting nearly every kind of local business all at the same time. How does he do it? By offering them an app. Yup, an app.
Becoming a Trusted Resource
Helping Homeowners Protect Their Investment
The app’s developers promote it as a “home maintenance” system, but that hardly begins to describe what it does. By homeowners answering a few simple questions, the app generates a convenient, easy-to-use, customized 12-month home upkeep schedule — with due dates, even. It includes stuff most homeowners tend to ignore or simply forget about in their busy lives… things like cleaning rain gutters in the spring, replacing furnace filters, checking smoke alarm batteries – even cleaning lint from their clothes dryer vents. When they select a task, they get details about what it entails, why it’s important and how to complete it. They can even use the app to schedule maintenance appointments and have reminders delivered right to their phones. Oh! But it does so much more. Homeowners can record and store their major appliances and vital warranty information, all in one place. Ever spend hours looking for yours? Talk about value!
The “Secret Sauce”
The days of homeowners looking up a local painter or handyman in the Yellow Pages are gone. Instead, consumers are turning to online hubs like Craigslist, review sites like Yelp, Angie’s List, or others to find the right person for the job. As a result, local businesses can miss out on prime opportunities with their neighbors.
Building a Strong Local Economy
Palma’s app helps out both his home buyers and the stores next door, by using his app to connect homeowners with a substantial network of local home service professionals and local businesses his agency has personally vetted.
No guesswork. No worries. Happy, lifelong clients. And a thriving local economy.